


WHO WE ARE
29 years building trust in investment banking
We are a consulting firm specialized in investment banking transactions, with more than 29 years of experience in Latin American markets.
We add value by meeting our clients’ needs through long-term relationships and by optimizing the benefits delivered through our services.
PLG was founded in 1997 as the Central American subsidiary of a U.S. firm. In 2001, following an MBO process, it became PLG Capital under the leadership of its founder and current president, Guillermo Moreno.
Since 2006, we have operated from our headquarters in Mexico City, where PLG Capital focuses on transactions across Latin America. In 2009, Estrategia Mercados y Valor (EMV Capital) was created as part of the PLG Capital group, responsible for leading the investment banking operations in Mexico.
Mission
Creating financial and business solutions tailored to the needs of our clients, optimizing their operations and improving the profitability of their companies.
Vision
To be at the forefront of markets —both nationally and internationally— in the development of creative financial alternatives, taking advantage of technological innovation and global evolution.

Independent advisory, high added value.
EMV Capital is an investment banking firm focused on independent advisory services, with access to diverse sources of capital and financing. We execute each project under high-quality standards, generating significant added value for our clients.

Services
WHO WE ADVISE:
Emprendedores, empresas familiares, medianas empresas, firmas regionales y corporaciones multinacionales.
PRESENCE:
We operate from Mexico City, also handling transactions throughout Latin America.
Areas of Specialization
Mergers and acquisitions (M&A)
Financing transactions
Public and private capital issuances
Financial restructuring
Implementation of best practices in corporate governance
Generational transition counseling
We accompany
our clients in:
Fundraising rounds
New growth opportunities
Evaluation of strategic alternatives
Formalization of equity liquidity opportunities
We stay close to our clients to understand their needs, define objectives, create optimal strategies, and execute successful transactions designed to maximize their value.
ADVANTAGES
How We Do It
We believe that long-term success is achieved by working with people who think and act like top-tier entrepreneurs—those we would invest in without hesitation. This philosophy guides all our advisory activities.
Experience and Network of Contacts
Our team has participated in more than 50 transactions in the mid-sized business market:
Mergers and acquisitions
Divestments
Capital increases
Public and private debt issuance
Recapitalizations
Debt restructurings
Direct investments
We have a network of contacts that includes:
Private equity funds
National and international banks
Opportunity investors
Strategic buyers in America and Europe

Industries in which we operate:
Retail, consumer goods, energy, infrastructure, media, telecommunications, manufacturing, hospitality, agribusiness, food and beverage, technology, IT.
Selection and focus:
We are highly selective about the commitments we make.
M&A: Transactions ranging from USD $20M to $150M
Capital raising: USD $10M to $150M
Financing: according to project characteristics
SOME CLIENTS
Long-Term Relationships with Each Client


















STRATEGIC ALLIANCES
Our Business Partners





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